Fortnite as a Marketing Platform: Design and Promote with Unreal Engine 5

All our courses are 100% teacher-led by our authorized instructors and include certification exams.
Getting certified, you can also have the possibility to join Be Licensed’s recruitment portal.

Course Overview

In this course participants will master the tools needed to create gamified marketing experiences in Fortnite. This course covers interactive world-building, branded asset creation, dynamic event triggers, reward systems, and campaign deployment within the Fortnite ecosystem. With a focus on best practices for engagement and brand alignment, participants will learn how to create campaigns that resonate with audiences and maximize brand interaction.

Course outcome

By the end of this course, participants will be able to create gamified marketing campaigns in Fortnite, mastering the blend of gameplay mechanics and brand storytelling. You’ll be equipped to build branded experiences that engage audiences, foster brand loyalty, and make a lasting impact in the world of interactive marketing

When you are creating 3D worlds and interactive experiences for commercial projects, this course will provide the skills needed to bring your creative vision to life in Fortnite.

Your new skills

Navigating UEFN for marketing campaign creation
Building interactive environments that reflect brand identity
Integrating branded assets and materials
Creating reward systems and engagement triggers
Using dynamic lighting, effects, and animations to enhance engagement
Testing, optimizing, and publishing branded campaigns in Fortnite

Prerequisites:

Good computer skills
Possession of own workstation with the latest version of Unreal editor for Fortnite installed. (Please check compatibility between the operating system version and the software used during the course well in advance.)
A workstation with the following specifications:

Windows:

OS: Windows 10 64-bit version 1909 revision .1350 or higher, or versions 2004 and 20H2 revision .789 or higher
CPU: Quad-core Intel or AMD, 3 GHz or faster
RAM: 16 GB (32 GB preferred for demanding tasks)
Storage: 256 GB SSD (OS) + 1 TB SDD (Data)
GPU: DirectX 11 or 12 compatible graphics card with the latest drivers
DirectX: 11 or 12

Mac OS:

Operating System: macOS Monterey or later
CPU: Apple Silicon (M1 Pro, M1 Max, M2, or newer) or an Intel i7/i9 processor
RAM: At least 16 GB (32 GB preferred for demanding tasks)
Storage: 512 GB SSD or more (no need for an HDD since Macs typically come with SSD-only configurations)
GPU: Integrated Apple Silicon GPU (M1 Pro/Max/Ultra) or a discrete AMD Radeon GPU if using an older Intel-based Mac

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Note: Ensure the Mac has sufficient cooling and power capabilities to handle prolonged, intensive UE5 work, which is better managed on desktops like the Mac Studio or high-performance MacBook Pros.

What is included in the price?

Fully led by an authorized instructor.

All materials needed to complete the course are included in the course fee. This includes course literature, exercise assignments and fees for the certification exam.

The course is held remotely in a virtual classroom. All lectures are recorded and are available as reference material for two weeks after course completion.